INEXPLICATA contributing editor Manuel Carballal has written on his Facebook page (El Ojo Crítico) that Spain's "Formigal Bigfoot" is simply a viral PR tool from the Madrid-based Marketing Directo company. "It will become common knowledge in a few days," he writes.
El Yeti de Formigal, as it was dubbed in Spanish, appeared in footage allegedly recorded in the Pyrenees mountain range, separating Spain from France. The owners of the ski resort where the incident occurred supposedly combed the area for the elusive creature, "to no avail."
A similar viral marketing campaign involving a crashed saucer caused commotion worldwide a few years ago.