Sunday, January 23, 2011

Spain: Cryptozoology and Tourism

Source: Criptozoología en España
Date: January 11, 2011

Cryptozoology and Tourism
By Javier Resines

Cryptozoology seems to remain a good PR tool for attracting tourists. This, at least, appears to be the belief espoused byt the parties responsible for the Government of Navarre's new promotional campaign.

The Department of Culture and Tourism will display its new promotional ideas as from tomorrow, January 19th at FITUR (Feria Internacional del Turismo). Up to January 23, 2011, the IFEMA Fairgrounds in Madrid shall feature the stand created by the Reyno de Navarra for such an occasion, adorned with posters and images designed by the Kukuxumusu conceptual art and design studio.

Thus, among other popular characters, the Yeti will be the star of this campaing, which under the heading "Te quedarás" (a play of words between "you'll stay" and the slang term for "you'll have fun") provides a fun and innovative concept, basing itself on the surprise and appeal fostered among the public by the image of the not-so abominable snowman.

This isn't the first time that Kukumuxusu has employed the popular creature in one of its creations. Earlier, a kindly and enviro-friendly "YetiYak" (half Yeti, half Yak) was employed to ilustrate its well-known clothing line.

(Translation (c) 2011 S. Corrales, IHU. Special thanks to Criptozoología en España)